Brow Boutique was established as one of the first microblading specialists in

South Africa. We have a client base of over 7500 clients and nearly 200 students and pride ourselves on delivering the highest quality work with results and a reputation that speaks for itself.


Jess Hollingdrake, the owner and trainer of Brow Boutique has honed her skills and technique over the last few years in the industry. Jess is a full member of PCASA as

well as an affiliate member and corporate member of the SAAHSP

( South African Association of Health and Skincare Professionals) . Jess has completed muliple master’s training's in Advanced Permanent Makeup, Microblading, Colour Knowledge and Pigment Removal.

Through her own experience, Jess has formulated a training program based on practical, first hand knowledge of owning and operating an established and exclusive microblading business.


As a trainer - she strongly believes in affording her students the best possible foundation on which they can grow a valuable skill and excel in all aspects of their microblading careers.


Our students are not just taught how to microblade, they are taught how to emulate Jess’s signature technique for natural looking brows. Unlike other training academies, we offer an intense 5 day training course.


We do not believe in shortcuts and our students are trained to meet every strict international standard. We only use the highest quality products in our own studios and do not differ in our training. Our students are required to complete 6 case studies after training in order to receive their certificates - this process fortifies absolute standard control.


Our students have access to our support groups and regular refresher classes to ensure peace of mind and high quality professional and safe microblading.



Our courses have been delvoped with the utmost care to both practicality,

longevity and budget. Therefore when planning a course through us you will have four available

kit options to choose from


The Basic Kit , The Full Kit , The Business Kit or The Ultimate Kit.


Our kits are quality checked and expertly put together. The products in our kits, right down

to the exact consumables, are the same products that Brow Boutique use in our own studio's. 

Alongside our kits, we have also produced 4 in depth , full colour training manuals for our students

that are used through your career as a point of reference.  Our training manuals are beautifully laid out,

easy to comprehend and are invaluable to any microblading artist's education.

For ongoing peace of mind, Brow Boutique stocks a huge variety of Microblading supplies that can be purchased in store or online and delivered to you anywhere in South Africa. 




At Brow Boutique, we strongly believe that a postive, supportive and comfortable training enviroment

is imperative to our learner's success. We have ensured that  our academy is a safe,inclusive and

friendly  space where students of all ages, colours and creeds can feel at home.




Microblading appeals to a wide audience

Microblading has proven to be not only a rewarding career, but a very lucrative one too. If you've ever dreamed of having your own business, being financially free or having a job that you can turn into a passion then this is for you.

Everyone want's beautiful eyebrows - from the teenagers and their "Brows on Fleek" selfies to the more mature client who has lost some brow hair with age, this is a beauty technique that appeals to so many people. As long as the client is over 18, they can be eligible for a Microblading treatment so your pool of clients is wide open, meaning more income and easier marketing.


You can give the gift of confidence

There’s nothing more rewarding when you have a career in Permanent Cosmetics than making a real difference to someone’s confidence. A brow treatment can seem like such a small thing but it can be life changing for many. Seeing the smile on a client’s face after they’ve seen the final result is something that will always give you job satisfaction and that warm fuzzy feeling inside.


​Brows will change the look of a face instantly

​Brows are so important as they frame the facial features. Without them, the face can look incomplete or unbalanced. With so many brow makeup products on the market, beauty junkies now recognise this too, so give them a permanent solution so they can look their best every day.


Microblading continues to be in high demand, year after year

​This isn’t just a craze. The demand for Microblading treatments is huge and continues to rise. Wherever you look, the term Microblading pops up in another beauty blog post or news story and celebrities are embracing this new treatment because of its undetectable, natural look. That being said, expectations from clients are high so, to be able to deliver first class treatments, you need the best possible comprehensive training available to you. 


You can build a lucrative business

​The opportunity to make a healthy living for yourself is most certainly there. With the average treatment procedure costing around R1000 and the outgoing costs minimal, you can easily earn a healthy profit from each treatment. People pay you for your skill and expertise so the more you practice and get the word out there, the more you can earn.


You can quickly get a return on your investment

Due to the high earning potential, you can recuperate your training investment in a short amount of time, unlike many other businesses or beauty courses. If you are planning to perform treatments full time or fit in appointments around your current job, you will soon be in profit and earn enough to cover your training and set up costs.


You can expand your offering

​If you already offer another treatments such as HD brows, Eyelash Extensions , Makeup or Beauty  this could be the next step in your career. Not only could you offer your clients temporary beauty solutions, but you could have a permanent one too. If you are already familiar with brows and have experience drawing them on different clients, then that will put you in good stead to start Microblading

" Jess Hollingdrake is an amazing teacher, my experience so far with my microblading training course has been an exciting and insightful time. Jess is extremely attentive and patient teacher, her knowledge from all her years microblading has eased me into gaining confidence in my training and in myself and I'm so grateful for the course. Thank you Jess xxx " 


- Jessica Cherry Fernandes

I attended training at Brow Boutique & I absolutely loved every minute of it!!!

I fully recommend it for anyone looking to gain as much information and skill as they possibly can!

Thank you Jess & Brow Boutique team! You ladies are amazing 



- Kieren-lee Schunke


My very first set of microbladed brows. Done and dusted. 

It was such an amazing experience to work with @browboutiquesouthafrica and the team. Jess is such a patient, kind and caring person. I couldn't have asked for a better trainer!

May this be the first set of beautiful brows to come!


- Shimone Morton






Our student's are also required to complete 6 case studies after the course

in order to recieve their certificates. By implementing case studies into

our training, we are able to assist trainee's with their techniques, strengthen

the communcation between trainee and trainer as well as ensure our students are producing beautiful quality work. 

We will never leave you stranded - we have a dedicated Whatsapp support group for all trainee's as well as regular refresher classes.





After 6 years as an established training academy with a large student base. we have identified a clear need in our industry for advanced qualifications, expert training and industry skill building - we have developed a range of high caliber advanced courses available to PMU artists, Microblading artists and Tattoo Artists alike. 


Brow Boutique Advanced Courses 


Microshading ( Ombre & Powder Brows Training ) 

Advanced Microblading Training 

Pigment / Tattoo Removal Training 

Shaping & Mapping Skill Building

Customized Private One-on-One skill building course


These courses are available to students who have trained through any academy, anywhere in the world.